mirror of
https://github.com/googleapis/googleapis.git
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561 lines
22 KiB
Protocol Buffer
561 lines
22 KiB
Protocol Buffer
// Copyright 2026 Google LLC
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//
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// Licensed under the Apache License, Version 2.0 (the "License");
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// you may not use this file except in compliance with the License.
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// You may obtain a copy of the License at
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//
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// http://www.apache.org/licenses/LICENSE-2.0
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//
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// Unless required by applicable law or agreed to in writing, software
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// distributed under the License is distributed on an "AS IS" BASIS,
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// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
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// See the License for the specific language governing permissions and
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// limitations under the License.
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syntax = "proto3";
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package google.ads.googleads.v21.common;
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import "google/ads/googleads/v21/common/criteria.proto";
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import "google/ads/googleads/v21/enums/ad_destination_type.proto";
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import "google/ads/googleads/v21/enums/ad_format_type.proto";
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import "google/ads/googleads/v21/enums/ad_network_type.proto";
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import "google/ads/googleads/v21/enums/age_range_type.proto";
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import "google/ads/googleads/v21/enums/budget_campaign_association_status.proto";
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import "google/ads/googleads/v21/enums/click_type.proto";
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import "google/ads/googleads/v21/enums/conversion_action_category.proto";
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import "google/ads/googleads/v21/enums/conversion_attribution_event_type.proto";
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import "google/ads/googleads/v21/enums/conversion_lag_bucket.proto";
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import "google/ads/googleads/v21/enums/conversion_or_adjustment_lag_bucket.proto";
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import "google/ads/googleads/v21/enums/conversion_value_rule_primary_dimension.proto";
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import "google/ads/googleads/v21/enums/converting_user_prior_engagement_type_and_ltv_bucket.proto";
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import "google/ads/googleads/v21/enums/day_of_week.proto";
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import "google/ads/googleads/v21/enums/device.proto";
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import "google/ads/googleads/v21/enums/external_conversion_source.proto";
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import "google/ads/googleads/v21/enums/gender_type.proto";
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import "google/ads/googleads/v21/enums/hotel_date_selection_type.proto";
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import "google/ads/googleads/v21/enums/hotel_price_bucket.proto";
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import "google/ads/googleads/v21/enums/hotel_rate_type.proto";
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import "google/ads/googleads/v21/enums/landing_page_source.proto";
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import "google/ads/googleads/v21/enums/match_type.proto";
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import "google/ads/googleads/v21/enums/month_of_year.proto";
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import "google/ads/googleads/v21/enums/product_channel.proto";
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import "google/ads/googleads/v21/enums/product_channel_exclusivity.proto";
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import "google/ads/googleads/v21/enums/product_condition.proto";
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import "google/ads/googleads/v21/enums/recommendation_type.proto";
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import "google/ads/googleads/v21/enums/search_engine_results_page_type.proto";
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import "google/ads/googleads/v21/enums/search_term_match_source.proto";
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import "google/ads/googleads/v21/enums/search_term_match_type.proto";
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import "google/ads/googleads/v21/enums/search_term_targeting_status.proto";
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import "google/ads/googleads/v21/enums/sk_ad_network_ad_event_type.proto";
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import "google/ads/googleads/v21/enums/sk_ad_network_attribution_credit.proto";
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import "google/ads/googleads/v21/enums/sk_ad_network_coarse_conversion_value.proto";
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import "google/ads/googleads/v21/enums/sk_ad_network_source_type.proto";
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import "google/ads/googleads/v21/enums/sk_ad_network_user_type.proto";
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import "google/ads/googleads/v21/enums/slot.proto";
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import "google/api/resource.proto";
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option csharp_namespace = "Google.Ads.GoogleAds.V21.Common";
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option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v21/common;common";
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option java_multiple_files = true;
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option java_outer_classname = "SegmentsProto";
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option java_package = "com.google.ads.googleads.v21.common";
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option objc_class_prefix = "GAA";
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option php_namespace = "Google\\Ads\\GoogleAds\\V21\\Common";
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option ruby_package = "Google::Ads::GoogleAds::V21::Common";
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// Proto file describing segment only fields.
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// Segment only fields.
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message Segments {
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// Activity account ID.
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optional int64 activity_account_id = 148;
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// The city where the travel activity is available.
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optional string activity_city = 185;
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// The country where the travel activity is available.
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optional string activity_country = 186;
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// Activity rating.
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optional int64 activity_rating = 149;
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// The state where the travel activity is available.
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optional string activity_state = 187;
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// Advertiser supplied activity ID.
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optional string external_activity_id = 150;
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// Ad Destination type.
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google.ads.googleads.v21.enums.AdDestinationTypeEnum.AdDestinationType
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ad_destination_type = 136;
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// Ad Format type.
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google.ads.googleads.v21.enums.AdFormatTypeEnum.AdFormatType ad_format_type =
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191;
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// Ad network type.
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google.ads.googleads.v21.enums.AdNetworkTypeEnum.AdNetworkType
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ad_network_type = 3;
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// Resource name of the ad group.
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optional string ad_group = 158;
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// Resource name of the asset group.
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optional string asset_group = 159;
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// Domain (visible URL) of a participant in the Auction Insights report.
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optional string auction_insight_domain = 145;
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// Budget campaign association status.
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BudgetCampaignAssociationStatus budget_campaign_association_status = 134;
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// Resource name of the campaign.
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optional string campaign = 157;
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// Click type.
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google.ads.googleads.v21.enums.ClickTypeEnum.ClickType click_type = 26;
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// Resource name of the conversion action.
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optional string conversion_action = 113 [(google.api.resource_reference) = {
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type: "googleads.googleapis.com/ConversionAction"
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}];
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// Conversion action category.
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google.ads.googleads.v21.enums.ConversionActionCategoryEnum
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.ConversionActionCategory conversion_action_category = 53;
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// Conversion action name.
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optional string conversion_action_name = 114;
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// This segments your conversion columns by the original conversion and
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// conversion value versus the delta if conversions were adjusted. False row
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// has the data as originally stated; While true row has the delta between
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// data now and the data as originally stated. Summing the two together
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// results post-adjustment data.
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optional bool conversion_adjustment = 115;
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// Conversion attribution event type.
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google.ads.googleads.v21.enums.ConversionAttributionEventTypeEnum
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.ConversionAttributionEventType conversion_attribution_event_type = 2;
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// An enum value representing the number of days between the impression and
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// the conversion.
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google.ads.googleads.v21.enums.ConversionLagBucketEnum.ConversionLagBucket
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conversion_lag_bucket = 50;
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// An enum value representing the number of days between the impression and
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// the conversion or between the impression and adjustments to the conversion.
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google.ads.googleads.v21.enums.ConversionOrAdjustmentLagBucketEnum
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.ConversionOrAdjustmentLagBucket conversion_or_adjustment_lag_bucket = 51;
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// Date to which metrics apply.
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// yyyy-MM-dd format, for example, 2018-04-17.
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optional string date = 79;
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// Day of the week, for example, MONDAY.
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google.ads.googleads.v21.enums.DayOfWeekEnum.DayOfWeek day_of_week = 5;
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// Device to which metrics apply.
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google.ads.googleads.v21.enums.DeviceEnum.Device device = 1;
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// External conversion source.
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google.ads.googleads.v21.enums.ExternalConversionSourceEnum
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.ExternalConversionSource external_conversion_source = 55;
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// Resource name of the geo target constant that represents an airport.
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optional string geo_target_airport = 116;
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// Resource name of the geo target constant that represents a canton.
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optional string geo_target_canton = 117;
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// Resource name of the geo target constant that represents a city.
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optional string geo_target_city = 118;
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// Resource name of the geo target constant that represents a country.
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optional string geo_target_country = 119;
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// Resource name of the geo target constant that represents a county.
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optional string geo_target_county = 120;
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// Resource name of the geo target constant that represents a district.
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optional string geo_target_district = 121;
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// Resource name of the geo target constant that represents a metro.
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optional string geo_target_metro = 122;
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// Resource name of the geo target constant that represents the most
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// specific location.
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optional string geo_target_most_specific_location = 123;
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// Resource name of the geo target constant that represents a postal code.
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optional string geo_target_postal_code = 124;
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// Resource name of the geo target constant that represents a province.
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optional string geo_target_province = 125;
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// Resource name of the geo target constant that represents a region.
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optional string geo_target_region = 126;
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// Resource name of the geo target constant that represents a state.
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optional string geo_target_state = 127;
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// Hotel booking window in days.
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optional int64 hotel_booking_window_days = 135;
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// Hotel center ID.
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optional int64 hotel_center_id = 80;
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// Hotel check-in date. Formatted as yyyy-MM-dd.
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optional string hotel_check_in_date = 81;
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// Hotel check-in day of week.
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google.ads.googleads.v21.enums.DayOfWeekEnum.DayOfWeek
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hotel_check_in_day_of_week = 9;
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// Hotel city.
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optional string hotel_city = 82;
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// Hotel class.
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optional int32 hotel_class = 83;
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// Hotel country.
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optional string hotel_country = 84;
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// Hotel date selection type.
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google.ads.googleads.v21.enums.HotelDateSelectionTypeEnum
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.HotelDateSelectionType hotel_date_selection_type = 13;
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// Hotel length of stay.
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optional int32 hotel_length_of_stay = 85;
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// Hotel rate rule ID.
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optional string hotel_rate_rule_id = 86;
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// Hotel rate type.
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google.ads.googleads.v21.enums.HotelRateTypeEnum.HotelRateType
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hotel_rate_type = 74;
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// Hotel price bucket.
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google.ads.googleads.v21.enums.HotelPriceBucketEnum.HotelPriceBucket
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hotel_price_bucket = 78;
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// Hotel state.
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optional string hotel_state = 87;
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// Hour of day as a number between 0 and 23, inclusive.
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optional int32 hour = 88;
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// Only used with feed item metrics.
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// Indicates whether the interaction metrics occurred on the feed item itself
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// or a different extension or ad unit.
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optional bool interaction_on_this_extension = 89;
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// Keyword criterion.
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Keyword keyword = 61;
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// The source of a landing page in the landing page report.
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google.ads.googleads.v21.enums.LandingPageSourceEnum.LandingPageSource
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landing_page_source = 200;
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// Month as represented by the date of the first day of a month. Formatted as
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// yyyy-MM-dd.
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optional string month = 90;
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// Month of the year, for example, January.
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google.ads.googleads.v21.enums.MonthOfYearEnum.MonthOfYear month_of_year = 18;
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// Partner hotel ID.
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optional string partner_hotel_id = 91;
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// Aggregator ID of the product.
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optional int64 product_aggregator_id = 132;
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// Category (level 1) of the product.
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optional string product_category_level1 = 161;
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// Category (level 2) of the product.
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optional string product_category_level2 = 162;
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// Category (level 3) of the product.
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optional string product_category_level3 = 163;
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// Category (level 4) of the product.
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optional string product_category_level4 = 164;
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// Category (level 5) of the product.
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optional string product_category_level5 = 165;
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// Brand of the product.
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optional string product_brand = 97;
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// Channel of the product.
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google.ads.googleads.v21.enums.ProductChannelEnum.ProductChannel
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product_channel = 30;
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// Channel exclusivity of the product.
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google.ads.googleads.v21.enums.ProductChannelExclusivityEnum
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.ProductChannelExclusivity product_channel_exclusivity = 31;
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// Condition of the product.
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google.ads.googleads.v21.enums.ProductConditionEnum.ProductCondition
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product_condition = 32;
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// Resource name of the geo target constant for the country of sale of the
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// product.
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optional string product_country = 98;
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// Custom attribute 0 of the product.
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optional string product_custom_attribute0 = 99;
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// Custom attribute 1 of the product.
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optional string product_custom_attribute1 = 100;
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// Custom attribute 2 of the product.
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optional string product_custom_attribute2 = 101;
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// Custom attribute 3 of the product.
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optional string product_custom_attribute3 = 102;
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// Custom attribute 4 of the product.
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optional string product_custom_attribute4 = 103;
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// Feed label of the product.
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optional string product_feed_label = 147;
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// Item ID of the product.
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optional string product_item_id = 104;
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// Resource name of the language constant for the language of the product.
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optional string product_language = 105;
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// Merchant ID of the product.
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optional int64 product_merchant_id = 133;
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// Store ID of the product.
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optional string product_store_id = 106;
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// Title of the product.
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optional string product_title = 107;
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// Type (level 1) of the product.
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optional string product_type_l1 = 108;
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// Type (level 2) of the product.
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optional string product_type_l2 = 109;
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// Type (level 3) of the product.
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optional string product_type_l3 = 110;
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// Type (level 4) of the product.
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optional string product_type_l4 = 111;
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// Type (level 5) of the product.
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optional string product_type_l5 = 112;
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// Quarter as represented by the date of the first day of a quarter.
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// Uses the calendar year for quarters, for example, the second quarter of
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// 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
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optional string quarter = 128;
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// The city the user is searching for at query time.
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optional string travel_destination_city = 193;
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// The country the user is searching for at query time.
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optional string travel_destination_country = 194;
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// The region the user is searching for at query time.
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optional string travel_destination_region = 195;
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// Recommendation type.
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google.ads.googleads.v21.enums.RecommendationTypeEnum.RecommendationType
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recommendation_type = 140;
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// Type of the search engine results page.
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google.ads.googleads.v21.enums.SearchEngineResultsPageTypeEnum
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.SearchEngineResultsPageType search_engine_results_page_type = 70;
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// A search term subcategory. An empty string denotes the catch-all
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// subcategory for search terms that didn't fit into another subcategory.
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optional string search_subcategory = 155;
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// A search term.
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optional string search_term = 156;
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// Match type of the keyword that triggered the ad. This segment is for use
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// with keyword_view. For other resources, use match_type. While match_type is
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// filtered to Broad, Exact, Phrase and Ai Max, search_term_match_type
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// includes variants like Near Exact and Near Phrase.
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google.ads.googleads.v21.enums.SearchTermMatchTypeEnum.SearchTermMatchType
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search_term_match_type = 22;
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// The match type of the keyword that triggered the ad. This segment is for
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// use with keyword_view. For other resources, use search_term_match_type.
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// While match_type is filtered to Broad, Exact, Phrase and Ai Max,
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// search_term_match_type includes variants like Near Exact, Near Phrase.
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google.ads.googleads.v21.enums.MatchTypeEnum.MatchType match_type = 199;
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// Position of the ad.
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google.ads.googleads.v21.enums.SlotEnum.Slot slot = 23;
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// Primary dimension of applied conversion value rules.
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// NO_RULE_APPLIED shows the total recorded value of conversions that
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// do not have a value rule applied.
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// ORIGINAL shows the original value of conversions to which a value rule
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// has been applied.
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// GEO_LOCATION, DEVICE, AUDIENCE, ITINERARY show the net adjustment after
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// value rules were applied.
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google.ads.googleads.v21.enums.ConversionValueRulePrimaryDimensionEnum
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.ConversionValueRulePrimaryDimension
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conversion_value_rule_primary_dimension = 138;
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// Resource name of the ad group criterion that represents webpage criterion.
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optional string webpage = 129;
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// Week as defined as Monday through Sunday, and represented by the date of
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// Monday. Formatted as yyyy-MM-dd.
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optional string week = 130;
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// Year, formatted as yyyy.
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optional int32 year = 131;
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// iOS Store Kit Ad Network conversion value.
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// Null value means this segment is not applicable, for example, non-iOS
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// campaign.
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optional int64 sk_ad_network_fine_conversion_value = 137;
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// iOS Store Kit Ad Network redistributed fine conversion value.
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//
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// Google uses modeling on observed conversion values(obtained
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// from Apple) to calculate conversions from SKAN postbacks where
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// NULLs are returned. This column represents the sum of the modeled
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// conversion values and the observed conversion values. See
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// https://support.google.com/google-ads/answer/14892597
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// to lean more.
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optional int64 sk_ad_network_redistributed_fine_conversion_value = 190;
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// iOS Store Kit Ad Network user type.
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google.ads.googleads.v21.enums.SkAdNetworkUserTypeEnum.SkAdNetworkUserType
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sk_ad_network_user_type = 141;
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// iOS Store Kit Ad Network ad event type.
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google.ads.googleads.v21.enums.SkAdNetworkAdEventTypeEnum
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.SkAdNetworkAdEventType sk_ad_network_ad_event_type = 142;
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// App where the ad that drove the iOS Store Kit Ad Network install was
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// shown. Null value means this segment is not applicable, for example,
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// non-iOS campaign, or was not present in any postbacks sent by Apple.
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optional SkAdNetworkSourceApp sk_ad_network_source_app = 143;
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// iOS Store Kit Ad Network attribution credit
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google.ads.googleads.v21.enums.SkAdNetworkAttributionCreditEnum
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.SkAdNetworkAttributionCredit sk_ad_network_attribution_credit = 144;
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// iOS Store Kit Ad Network coarse conversion value.
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google.ads.googleads.v21.enums.SkAdNetworkCoarseConversionValueEnum
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.SkAdNetworkCoarseConversionValue sk_ad_network_coarse_conversion_value =
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151;
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// Website where the ad that drove the iOS Store Kit Ad Network install was
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// shown. Null value means this segment is not applicable, for example,
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// non-iOS campaign, or was not present in any postbacks sent by Apple.
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optional string sk_ad_network_source_domain = 152;
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// The source type where the ad that drove the iOS Store Kit Ad Network
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// install was shown. Null value means this segment is not applicable, for
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// example, non-iOS campaign, or neither source domain nor source app were
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// present in any postbacks sent by Apple.
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google.ads.googleads.v21.enums.SkAdNetworkSourceTypeEnum.SkAdNetworkSourceType
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sk_ad_network_source_type = 153;
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// iOS Store Kit Ad Network postback sequence index.
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optional int64 sk_ad_network_postback_sequence_index = 154;
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// The version of the SKAdNetwork API used.
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optional string sk_ad_network_version = 192;
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// Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics.
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// Indicates whether the interaction metrics occurred on the asset itself
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// or a different asset or ad unit.
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// Interactions (for example, clicks) are counted across all the parts of the
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// served ad (for example, Ad itself and other components like Sitelinks) when
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// they are served together. When interaction_on_this_asset is true, it means
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// the interactions are on this specific asset and when
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// interaction_on_this_asset is false, it means the interactions is not on
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// this specific asset but on other parts of the served ad this asset is
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// served with.
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optional AssetInteractionTarget asset_interaction_target = 139;
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// This is for segmenting conversions by whether the user is a new customer
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// or a returning customer. This segmentation is typically used to measure
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// the impact of customer acquisition goal.
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google.ads.googleads.v21.enums
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.ConvertingUserPriorEngagementTypeAndLtvBucketEnum
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.ConvertingUserPriorEngagementTypeAndLtvBucket
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new_versus_returning_customers = 160;
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// Adjusted age range. This is the age range of the user after applying
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// modeling to get more accurate age and gender information. Currently, both
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// adjusted_age_range and adjusted_gender need to be selected together to get
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// valid reach stats. These segmentations are only available for allowlisted
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// customers.
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google.ads.googleads.v21.enums.AgeRangeTypeEnum.AgeRangeType
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adjusted_age_range = 196;
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// Adjusted gender. This is the gender of the user after applying modeling to
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// get more accurate age and gender information. Currently, both
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// adjusted_age_range and adjusted_gender need to be selected together to get
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// valid reach stats. These segmentations are only available for allowlisted
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// customers.
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google.ads.googleads.v21.enums.GenderTypeEnum.GenderType adjusted_gender =
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197;
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// Specifies the source for how the search term was matched, which reveals the
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// type of ad campaign responsible. Use this to distinguish between automated
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// campaigns (like AI Max, Dynamic Search Ads) and keyword-based campaigns
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// (Standard).
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google.ads.googleads.v21.enums.SearchTermMatchSourceEnum.SearchTermMatchSource
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search_term_match_source = 198;
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// Indicates whether the search term is currently one of your targeted or
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// excluded keywords.
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google.ads.googleads.v21.enums.SearchTermTargetingStatusEnum
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.SearchTermTargetingStatus search_term_targeting_status = 201;
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}
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// A Keyword criterion segment.
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message Keyword {
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// The AdGroupCriterion resource name.
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optional string ad_group_criterion = 3;
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// Keyword info.
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KeywordInfo info = 2;
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}
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// A BudgetCampaignAssociationStatus segment.
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message BudgetCampaignAssociationStatus {
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// The campaign resource name.
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optional string campaign = 1;
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// Budget campaign association status.
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google.ads.googleads.v21.enums.BudgetCampaignAssociationStatusEnum
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.BudgetCampaignAssociationStatus status = 2;
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}
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// An AssetInteractionTarget segment.
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message AssetInteractionTarget {
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// The asset resource name.
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string asset = 1;
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// Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics.
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// Indicates whether the interaction metrics occurred on the asset itself or a
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// different asset or ad unit.
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bool interaction_on_this_asset = 2;
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}
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// A SkAdNetworkSourceApp segment.
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message SkAdNetworkSourceApp {
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// App id where the ad that drove the iOS Store Kit Ad Network install was
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// shown.
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optional string sk_ad_network_source_app_id = 1;
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}
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